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Atmosphere: Owner, Steve McKibben, opened McKibben Studios a FINE-ART
Showroom in September 2006 with the intention of offering an extraordinary retail experience, and that's exactly what the he did. Just check out this atmosphere.
Genres: The Showroom primarily offers ISLAND Lifestyle Art, so McKibben decided to play off of those genres. The Showroom layout has been so well received by the community, the city of Corona Del Mar, Calif., honored McKibben with a beautification and commerce award.
Picture It In Your Home: While designing the interior for McKibben Studios, McKibben took into consideration a common customer comment in art galleries: "The painting looks nice here, but I don't know how it will look in my house."
He wanted clients to be able to get a decent sense of how the painting might work with their interior-design schemes, so he took a couple steps to make sure that could happen. For one, he selected paint colors in the showroom based on the popular home interior colors in the area. He took his selections-off-white, light brown, coffee brown, moss green and cranberry. Now, when a client has a difficult time visualizing something in their home, McKibben can take down the piece of art and hang it in on one of the walls that feature a color similar to that of the client's walls. In the showroom, McKibben also incorporated ledge stone, a horizontal stone with jagged edges into the setting, because many residents in the area have this in their homes as well.
A Different Flow: McKibben created interest to encourage forward movement throughout the
Showroom when he laid long hardwood bamboo flooring at a 45-degree angle.
The Right Light: McKibben believes lighting is critical, and he goes to great lengths to make sure every painting in the showroom is illuminated correctly. He uses MR16 halogen bulbs with focal points of 9, 15, 25 and 40 degrees to achieve this. The different bulbs focal points help him accentuate certain parts of a painting. Before final hanging of a painting, he tests the fixtures to make sure he gets the best lighting.
Sights and Sounds: In his showroom, McKibben strives to give clients the ultimate audio/visual experience. Because he believes sound is an important part of the ARTS and the Showroom experience, he installed a 5.1 sound system with a subwoofer. A 42" high-definition flat-screen TV plays SURFING DVD's and
ROCK documentaries. There are comfortable chairs nearby, and customers are encouraged to sit down with a glass of wine or a cappuccino and soak in their surroundings.
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